Approach

How the engineworks.

Story, owned distribution and amplification, run as one programme and measured from the first week.

The film

Approx. 60–90 seconds

Film in production

[VIDEO PLACEHOLDER: motion-graphics film on how the engine works, from the video project]

The engine

One engine. Three layers.

Each layer feeds the next. The story gives investors a reason to look, our network and audience put it in front of them, and amplification extends the reach.

  1. Layer one

    Story

    We build the company’s narrative from its filings and its management, then publish deep-dive research that explains it.

  2. Layer two

    Owned distribution

    The story goes to brokers in our network and to the investors who read our research: relationships we own, not media we rent.

    The Network
    Broker relationships across five sectors.
    The Audience
    Investors who read our research.

  3. Layer three

    Amplification

    Paid digital, email and social carry the story further and point readers back to the research.

ThroughoutMeasured from the first week and reported on a cadence agreed before we start.

Layer one · Story

Story: A narrative built from the filings up.

Before anything is distributed, we make sure the story is right: clear about what the company does, honest about what to watch, and consistent with what it has filed.

What the filing says

Revenue is recognised principally under multi-year supply agreements, the renewal of which is not assured.

What an investor hears

Recurring revenue from long contracts, and a renewal date to watch.

Narrative development
Positioning, key messages and the investor case, built with management.
Deep-dive research
Long-form articles that explain the company and its market to investors.
Investor education
Plain-language explainers on the sector, the technology and the milestones that matter.
Compliance review
Every piece carries its disclosures and is checked against the company’s filings before it’s published.

[CLIENT TO SUPPLY: sample deep-dive excerpt]

Would an investor who has never heard of you understand the company in two minutes?

Layer two · The Network

The Network: A national network of brokers across five sectors.

We have built relationships with more than 47 brokers and microcap connectors across technology, biotech, energy, consumer and financial services: vetted professionals, not middlemen.

  • Technology

  • Biotech

  • Energy

  • Consumer

  • Financials

Sector matching
We introduce a company to the brokers who already follow its sector.
Management briefings
Briefings and materials that give brokers what they need to form their own view.
Market intelligence
What brokers hear from their clients comes back to us and shapes the next step.
Credibility for new issuers
An introduction from a trusted source counts for more than a cold call.

How brokers are engaged, and any compensation involved, is disclosed. [Counsel to approve]

Which brokers already follow companies like yours?

Layer two · The Audience

The Audience: An investor audience we built ourselves.

Over three years we have built a private community of investors, analysts and deal-seekers who read our newsletter and research because they asked to.

  1. 1SubscribersInvestors who opted in to the newsletter.
  2. 2Deep-dive readersThose who read the research on a company.
  3. 3Replies and questionsThe closest ring: what investors ask next.
The newsletter
Market commentary, insights and early-stage deal flow, sent to subscribers who opted in.
Deep-dive distribution
Each deep dive goes to the readers most likely to care about its sector.
Feedback loops
Replies, opens and questions show what investors want to know next.

Everything we send about a client carries its Section 17(b) disclosure.

Who is reading about your company today, and what are they asking?

Layer three · Amplification

Amplification: Paid, email and social, aimed at investors.

Amplification takes the research to investors who aren’t yet in our network or audience. It supports the owned layers; it doesn’t replace them.

  • Paid digital
  • Email
  • Social
Everything points back toThe research
Precision paid digital
Google search, X and in-app placements on fintech, trading and news apps, optimised daily.
AI-assisted email
Personalised sequences to accredited and high-net-worth investors that adapt to opens, clicks and replies.
Social
Milestones and coverage carried into the feeds investors follow.
Retargeting
Readers who visited or clicked see the next piece, not the same ad again.

Is every dollar of spend pointing back to something worth reading?

Process

The first 90 days.

Every engagement starts with discovery, not a media buy.

  1. 01 · Day 1

    Discover

    Weeks 1–2

    We read the filings, meet management and map who already owns and follows the stock.

    • Story audit
    • Shareholder and follower map
    • Ideal investor profile

  2. 02 · Day 14

    Plan

    Weeks 2–4

    A rollout plan: the investor profile, the channels, the messaging and the measures we will report.

    • Channel and tone
    • Content calendar
    • Agreed reporting cadence

  3. 03 · Day 30

    Launch

    Weeks 4–10

    Phased sprints. The deep dive publishes, broker briefings begin and amplification switches on.

    • Deep dive published
    • Broker introductions
    • Paid and email live

  4. 04 · Day 90

    Measure

    Weeks 10–13, then ongoing

    Results reported on the agreed cadence, and each sprint refined by what the last one showed.

    • Reach and engagement
    • Meetings and coverage
    • Next-quarter plan

Measurement

What we report, and when.

The cadence is agreed before we start, and the reports arrive whether the month was good or not.

  1. Weekly

    Activity update

    What went out, where and to whom, so nothing happens without you knowing.

    • Pieces published
    • Broker briefings held
    • Campaigns live and spend to date

  2. Monthly

    Performance report

    What it reached and what it led to, channel by channel, with what we changed and why.

    • Readership and engagement
    • Broker conversations and investor meetings
    • Coverage initiated

  3. Quarterly

    Review with management

    Outcomes against the plan we agreed, and the plan for the next quarter.

    • Results against plan
    • Changes in the shareholder base, where data allows
    • Next-quarter plan

We report what reached whom and what it led to. We never report share price as a measure of our work.

Who we work with

Public companies with a story worth telling.

Stage
Growth-stage public companies, including new and emerging issuers.
Markets
Companies listed on Nasdaq and the NYSE, or quoted on OTCQB.
Market cap
[CLIENT TO SUPPLY: typical market-cap range]
Sectors
Technology, biotech, energy, consumer and financial services.
Engagement
A 90-day plan to start, reviewed with management every quarter.

Not a fit

Companies looking for a short-term move in the share price.

We don’t run price campaigns, guarantee coverage or sell price targets. We build understanding that lasts beyond a news cycle. [Counsel to approve]

Briefing

Request aconfidential briefing.

Request a briefing

A conversation about where your company’s story stands, and who should hear it.